A Boutique Firm Focusing on Ventures & Acquisitions



Social Media Advertising, Testing, and Results

Results have a waiting period and typically you need to work down the funnel.  It’s extremely tough to throw up a single image and get purchases immediately.  Right now we are in the audience development phase, seeing where the conversion audiences exist. From there we need to do the retargeting, sometimes multiple times, and then […]

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Sales and Marketing Systems and Processes

When you’re running sales and marketing, which is basically the livelihood of any business, you want to have some systems down. Process should be as follows: Exposure –> Leads -> Warm Leads / Prospective Clients (Prospects) -> Clients -> Lifelong Clients (Repeat Customers, Upsells)   So the key to understand is how do you get […]

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Capture People’s Attention to Win Business

Do you own a business? You want to lure people in. The way to do that is traditional advertising in the general sense of running ads. When you do you are running an ad that has the following: Text, image, voice, music, or video. Ads that have all 5 of those are very well done […]

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Example of Pull Marketing

Example of Pull Marketing Here is a great example of pull marketing. You want to make it subtle. This isn’t an advertisement. This is an image that has a tendency to be liked by lots of people and could potentially go viral, if enough people resonate with the message and share it. You want there […]

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