#86 – How to Increase Sales
You may have the greatest product in the world, but unless you can phrase it in the appropriate way to the end user, then it’s not going to be effective in terms of being able to deliver it. You have to place yourself in the place of the customer’s shoes – of what they want. You have to build rapport. You are paid more money to work with somebody that you like as opposed to somebody else, because this is a people’s game. We live in a society with people, human emotion that needs to be discovered right there and then.
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