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Niche Marketing

When marketing, there’s multiple paths you can go down. Basically these can be categorized as broad-based marketing (general marketing) or niche marketing. Broad-based marketing is marketing that tries to cater to all people. Even if it’s about a specific topic, you are general with your messaging. For instance, Let’s say you own a business. There […]

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Growing Your Franchise Business

Growing your franchise business comes down to a few key concepts. The most important key to understand is what is working and what opportunities are sure-fire techniques to grow. You have three paths. Grow the franchisee count. Grow the franchisee sales. Grow the revenue and profitability of the parent company. Hire a consultant You want […]

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Checklist When Buying a Business

When you are buying a business, you want to understand if you should move forward on a deal if not. Once you analyze the landscape and a business you like, you want to know what’s ahead. The reality is the first business you ask for info on might be the best business you should move […]

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Set Goals like in Sports

To get better results in your business and life, you want to set tangible goals. In football there are 3 goals for the season. Then there’s preparation each week. Each week you have a game-plan that you draw up, then you implement that game-plan. In football, each team generally creates 3 goals before the season […]

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Running a Business while Waiting for A Buyer Until Closing

Running a business while waiting for a buyer is sometimes difficult, but it goes without saying, You want to keep valuation high. If you have the patience, you can plan in how to boost valuation. This is where you drive EBITDA up before the sale, and you plan for what is to come next. In […]

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Lending Boosts Valuation

With lending and financing, you can boost valuation. An SBA loan or an alternative type loan can allow for a bigger sale, where you still get the money upfront. The pool of people who can afford $200k down as opposed to $1mm cash is a lot larger. Therefore, this drives the price up. The way […]

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Earnout and Financing

  When buying a business, there are two areas of methodology that will assist with your purchase. First things first. Don’t buy a business you cannot afford and don’t waste a seller or broker’s time with trying to steal a quality business for nothing because you heard some YouTube video say that you can buy […]

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Articulating What You Do

When you own a business, it is important to break down what you do. Articulating what you do is sometimes the hardest part of business. You do a million things and you know your value. But the world unfortunately, doesn’t always perceive it. So the question is how do you earn their business so they […]

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Social Media Advertising, Testing, and Results

Results have a waiting period and typically you need to work down the funnel.  It’s extremely tough to throw up a single image and get purchases immediately.  Right now we are in the audience development phase, seeing where the conversion audiences exist. From there we need to do the retargeting, sometimes multiple times, and then […]

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Sales and Marketing Systems and Processes

When you’re running sales and marketing, which is basically the livelihood of any business, you want to have some systems down. Process should be as follows: Exposure –> Leads -> Warm Leads / Prospective Clients (Prospects) -> Clients -> Lifelong Clients (Repeat Customers, Upsells)   So the key to understand is how do you get […]

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