Marketing Using Free Giveaways<\/h2>\r\nA free book, PDF, video, or other piece of content is a great way to draw in your audience.\r\n\r\nHowever, physical products that you give away are far better than digital ones.\r\n\r\nWhy?\r\n\r\nPeople like to hold things in their hands. They like to touch, feel, and see.\r\n\r\nThe internet is almost this invisible thing. If the plug was pulled on the internet, millions of lives would be destroyed, but you would then just carry on with your affairs in the brick-and-mortar version.\r\n\r\nYou still eat out at restaurants\u2026you can\u2019t do that online.\r\n\r\nYou\u2019d shop in Wal-Mart as opposed to ordering from Amazon.\r\n\r\nGuess what?\r\n\r\nPeople love free things, but they love free things that they can hold in their hand much more.\r\n\r\nA free PDF is not value anymore, it\u2019s burdensome.\r\n\r\nHow many free PDF\u2019s have you passed up?\r\n\r\nEven if you have the most valuable piece of online content, odds are, it\u2019s just not as enticing to someone as free perfume, a watch, an iPad, or a car. Physical, tangible goods hold much more weight in somebody\u2019s mind. Why?\r\n\r\nBarriers of entry.\r\n\r\nWe know physical goods cost something to make.\r\n\r\nDigital products don\u2019t.\r\n\r\nAnyone can write a PDF.\r\n\r\nThat\u2019s why I urge you to write an actual book and obtain a physical copy of it.\r\n\r\nIf you\u2019re a content creator, it\u2019s imperative to have something you can give for free to people.\r\n\r\nThis is leverage.\r\n\r\nNot only do they get to understand what you\u2019re about and what you do if they read it, but it sits on their bookshelf to look at, regardless, and that\u2019s 24\/7 advertising in someone\u2019s home.\r\n\r\nAt Jarbly, we can help you with the publishing process. Once you retain us as your marketing firm, we help you with content writing, graphic design, and the whole publishing process so you have physical copies in your hand.\r\n\r\n\u201cEven if you have the most valuable piece of online content, odds are, it\u2019s just not as enticing to someone as free perfume, a watch, an iPad, or a car.\u201d\r\n\u2013 Jaret Grossman \u2013 Owner, Jarbly\r\n\r\nTake a look at Las Vegas. No one does this better than them.\r\n\r\nThey give away free cars, free bottles of alcohol, free hotel rooms just to bring you into their casino. They know you\u2019ll gamble and spend more than what they spent in luring you in.\r\n\r\nBut they\u2019re not stupid\u2026\r\n\r\nThey know who to target. They target people who play the slots far more than the people who play the tables.\r\n\r\nWhy? They know the odds of winning on the slot machine compared to the table games.\r\n\r\nKnow your audience in terms of who will actually spend with you.\r\n\r\nDon\u2019t just give your free products (that cost you money) away to anyone, but segment your audience. Know your email list. Track their behaviors.\r\n\r\nThen, give the most likely audience (it\u2019s never a guarantee) some free stuff to lure them in.\r\nIf you would like to hop on a call with us to go over things related to business, please schedule a time here. We do a one hour deep dive where we go over your needs as it relates to business expansion.<\/strong>\r\n\r\n

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