The Success Behind Starbucks<\/h2>\r\nS<\/strong>tarbucks is a global iconic brand. Howard Schultz started the now incredible coffee chain from a single store in Seattle, which was owned by separate owners, and turned it into the most recognizable coffee shop in the world. What is the secret to their success?\r\n\r\nInexpensive Status.\r\n

\u201cJARET, WHAT DO YOU MEAN\u2026INEXPENSIVE. STARBUCKS IS $4 A COFFEE.\u201d<\/h5>\r\n$4 for coffee is expensive\u2026\r\n\r\nBut $4 is next to nothing to spend on a high status item.\r\n\r\nHow much does a Chanel bag cost?\r\n\r\n$5,000, if you\u2019re lucky.\r\n\r\nHow much does a Mercedes cost?\r\n\r\n$50,000 for an entry-level one.\r\n\r\nStarbucks is the upper echelon of coffee.\r\n\r\nWhen you carry the cup around, people immediately think of high status.\r\n

Howard Schultz is a genius in the way he built the brand with his expansive vision.<\/h3>\r\nHe did this by maintaining the quality and prestige of the brand.\r\n\r\nNice furniture, nice decor, a clean and friendly atmosphere.\r\n\r\nThe \u201cBaristas\u201d or what other coffee shops call staff, will give you a fresh cup of coffee if you drop or spill yours with no questions asked.\r\n\r\nHighly trained, well respected.\r\n\r\nA good hiring process comes from the top down.\r\n\r\nStarbucks gives great benefits so it attracts a higher quality employee.\r\n\r\n\u201dI don\u2019 t care to belong to any club that will have me as a member.\u201d\r\n\u2013 Groucho Marx\r\n\r\nWe all love exclusivity.\r\n\r\nWe all want to feel significant.\r\n\r\nThis is one of the biggest human drivers and motivators in people.\r\n\r\nTony Robbins mentions how this is one of the 6 fundamental human needs \u2013\u00a0the need to feel important.<\/strong>\r\n\r\nWhen we carry around an expensive brand name watch on our wrist or an expensive brand name belt on our hip, it makes us feel good and respected by our peers as someone who \u201cmade it\u201d.\r\n\r\nStarbucks does that for us at a very inexpensive rate.\r\nIf you would like to hop on a call with us to go over things related to business, please schedule a time here. We do a one hour deep dive where we go over your needs as it relates to business expansion.<\/strong>\r\n\r\n

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