Netflix has really taken over the movie and television entertainment experience.<\/p>\n
Market research from Blockbuster showed that people liked seeing the back of VHS\u2019s and DVD\u2019s \u2013 I know I did. But the real reason why Netflix won was because of their unbeatable price. $7.99\/ month (now, they\u2019ll go up to $10.99). So cheap for dozens (and now, hundreds of movies and television shows). Regardless of convenience, Blockbuster couldn\u2019t compete on price.<\/p>\n
Think of models for your business where you can offer a lot of bundle for a low price, at least as an entry level offer. Add in a subscription model to it and you\u2019re golden.<\/p>\n
Sumo Briefcase did a very good job with this. Noah Kagan sought after all kinds of business applications and offers them as a bundle for around $40 per month. This is a great value for not much money. Try to make things as enticing for people as possible to join. If it\u2019s a subscription model, you\u2019ll get recurring revenue and if there\u2019s a lot of value there, odds are they won\u2019t cancel even if they don\u2019t use it much.<\/p>\n
iTunes took the idea of music and allowed you to buy singles for $0.99.<\/p>\n
I know I hated buying the album for $13.99 or $19.99 in some cases when I only listened to one song. They found a way by negotiating with the music industry.<\/p>\n
Think outside the box. Partner up with people who have what you want.
\nIf you would like to hop on a call with us to go over things related to business, please schedule a time here. We do a one hour deep dive where we go over your needs as it relates to business expansion.<\/strong>
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