Marketing Using Free Giveaways

A free book, PDF, video, or other piece of content is a great way to draw in your audience.

However, physical products that you give away are far better than digital ones.

Why?

People like to hold things in their hands. They like to touch, feel, and see.

The internet is almost this invisible thing. If the plug was pulled on the internet, millions of lives would be destroyed, but you would then just carry on with your affairs in the brick-and-mortar version.

You still eat out at restaurants…you can’t do that online.

You’d shop in Wal-Mart as opposed to ordering from Amazon.

Guess what?

People love free things, but they love free things that they can hold in their hand much more.

A free PDF is not value anymore, it’s burdensome.

How many free PDF’s have you passed up?

Even if you have the most valuable piece of online content, odds are, it’s just not as enticing to someone as free perfume, a watch, an iPad, or a car. Physical, tangible goods hold much more weight in somebody’s mind. Why?

Barriers of entry.

We know physical goods cost something to make.

Digital products don’t.

Anyone can write a PDF.

That’s why I urge you to write an actual book and obtain a physical copy of it.

If you’re a content creator, it’s imperative to have something you can give for free to people.

This is leverage.

Not only do they get to understand what you’re about and what you do if they read it, but it sits on their bookshelf to look at, regardless, and that’s 24/7 advertising in someone’s home.

At Jarbly, we can help you with the publishing process. Once you retain us as your marketing firm, we help you with content writing, graphic design, and the whole publishing process so you have physical copies in your hand.

“Even if you have the most valuable piece of online content, odds are, it’s just not as enticing to someone as free perfume, a watch, an iPad, or a car.”
– Jaret Grossman – Owner, Jarbly

Take a look at Las Vegas. No one does this better than them.

They give away free cars, free bottles of alcohol, free hotel rooms just to bring you into their casino. They know you’ll gamble and spend more than what they spent in luring you in.

But they’re not stupid…

They know who to target. They target people who play the slots far more than the people who play the tables.

Why? They know the odds of winning on the slot machine compared to the table games.

Know your audience in terms of who will actually spend with you.

Don’t just give your free products (that cost you money) away to anyone, but segment your audience. Know your email list. Track their behaviors.

Then, give the most likely audience (it’s never a guarantee) some free stuff to lure them in.
If you would like to hop on a call with us to go over things related to business, please schedule a time here. We do a one hour deep dive where we go over your needs as it relates to business expansion.

To get started with consulting, reach out to us:

Phone – (800) 773-1523

Email – consulting@jarbly.com

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Leader in Business Consulting with Expertise in Representing Sellers & Buyers on Deals

Jarbly is a leader in business consulting with expertise in helping with revamped strategies, enhancing valuation, positioning for an exit, and business and real estate sales.

Contact Us

Phone: (800) 773-1523
Email: support@jarbly.com

About Jarbly

JARBLY’s focus is on business consulting with an emphasis on creating disruptive ventures and high quality boutique services to enhance a business’ valuation and lead to a high quality exit. As JARBLY has been heavily involved in the digital space including its own ventures for a decade with servicing hundreds of clients around the world, it is very well versed with understanding technical aspects of a deal including value proposition, product offerings, marketing, metrics, ROI, moats, and value-add initiatives. JARBLY has the expertise and knowledge on various businesses, industries, and deals and is very creative with structure to help increase valuation, or help guide you to a strategic exit. JARBLY has helped brands grow and also cultivates business related and real estate opportunities that are ripe for acquisitions, helping buyers and sellers get what they are seeking from a deal.

Whether it comes to growing your business, including acquiring businesses you want to understand the deal. We understand deals and where the maximal value in a transaction is. Our bread and butter is to provide a win for our clients including positioning your company for an eventual high quality exit. We have the unique and uncanny ability to bring high quality materials to the table and renewed strategies that consistently work. We help with financial enhancements, implementing systems, and prepping your business with materials including Prospectuses, Confidential Information Memorandums, and high quality Value Proposition Decks.

JARBLY looks forward to working with you to enhance your business profits nad valuation and help you on your next acquisition, exit, or real estate opportunity including both commercial and high end residential properties with high end service from a qualified team of passionate individuals that help you secure the deal. JARBLY LLC is part of Trend Realty in Sarasota, FL operating the Boca division as the JARBLY team.

Jaret will hop on a quick call with you to understand your and your business.

Text or call (800) 773-1523 and Jaret can arrange to have a brief consultation with you at your business location before embarking on a series of consulting calls or a full immersion.

Marketing Using Free Giveaways