Niche Marketing

When marketing, there’s multiple paths you can go down.

Basically these can be categorized as broad-based marketing (general marketing) or niche marketing.

Broad-based marketing is marketing that tries to cater to all people. Even if it’s about a specific topic, you are general with your messaging. For instance,

Let’s say you own a business. There are two ways to think about business in the sense of demographics. Either you’re going to try to be as general as possible so that you don’t miss out on sales. Or you’re going to be niched and just focus on being that business for the person or business that needs a very specific instance of something.\

As a general rule of thumb, it is much harder to see traction from a general business. Your competition pool is that much larger.

As a general rule of thumb, a niche based business will be easier to get sales. But you have a much lower ceiling. And it’s not so easy to pivot once you created a niche for yourself, and that’s what you are known for.

So the question is do you want a large ceiling and a harder time and/or bigger budget to create presence and build sales or a smaller ceiling but an easier time to build sales.

Your business might be general, and the way to sort of hack things is you do niche marketing.

You focus on the niche audience and you start small and funnel them into your big brand.

This way you really get them to know you are an expert in that niche. You’re not just a generalized company that doesn’t get it.

Show you do get it with your niche marketing.

You want niche marketing landing pages, niche marketing advertising, niche marketing videos, niche marketing content.

This shows you are in fact an expert at that thing.

People want to do business with experts.

Bring on a good marketing team to do it for you.

Understand the best marketing tactics. Leverage a hands-on marketing consultant who can help you see things from the outside, you are not seeing with tunnel vision. Bring on new blood. It doesn’t have to be costly.
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