Three Ways to Grow Your Business
There’s three ways to grow your business.
- Market your current products; OR
- Build something new and innovative; OR
- Acquire another business that has cash flow and absorb it.
Marketing is difficult to ascertain if it will work.
Building something new or innovative may work or it may not work.
These two options will also cost you money. Maybe they will be less money spent than option 3 but you may spend more too.
You also may waste time.
The third option of acquiring a business is buying for lack of a better phrase practically guaranteed cash flow.
A business has a proven track record of historical sales.
Their system works and they proved the model.
There’s not much guessing here.
There are no guarantees in business, but you are buying something that has a method to make money.
That is certainly much more fool-proof than inventing something new or buying ads and hoping it works unless you have a dialed in system of ads. Even in that case, the tide could turn. For instance, running tens of thousands of dollars a month on Facebook may work great for 8 months and then in month 9 and 10 it might not work anymore and there’s not much indication as to why. And you can throw more money at it to see if it will come back, or it could have changed for good.
Buying a business that has had years and years of cash flow is much more stable than guessing how to drive more sales to your business.
This is why Microsoft, Oracle, Apple acquires companies. They know it can be even more costly to put their developers on something and marketers on something that is unproven than it is to buy somethiung proven.
That is why they pay millions and sometimes billions of dollars on software acquisitions once they reached a certain number of users or sales. They have divisions that look for acquisition opportunities.
Sometimes the quickest way to grow your business is through acquisition if you are smart about it.
If you would like to hop on a call with us to go over things related to acquisitions and general business overview, please schedule a time here. We do a one hour deep dive where we go over your needs as it relates to acquisitions & business expansion, and then we go on the hunt for you to line up a business that fits.
Reach out to us to get started on your acquisition journey.
Phone – (800) 773-1523
Email – acquisitions@jarbly.com
Retain us to help you find a business that matches your specific target criteria like Revenue, EBITDA, multiple range, industry, etc. or engage us to sell your current business for you.
Buy-Side Engagement – Click here to retain us to present you with 1 to 5 businesses that match your target criteria.
Sell-Side Engagement – Click here to retain us to get a qualified buyer for your business.
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