A Boutique Firm Focusing on Consulting & Ventures


Do Discounts Work?

Do Discounts Work?

Do Discounts Work?

Of course they do. But…and this is a HUGE BUT…

You will tarnish the luxurious presence of your brand if you do them too often.

Everyone wants a deal…but your brand will weaken nearly every time you do it, unless your brand is centered around the idea of discounting, in which case you will be doing a service and benefit to your customers who specifically go to you FOR a deal.

Most businesses are not Wal-Mart or Home Goods.

Most businesses are service businesses. That’s what America has become.

If you normally sell a product for $97, and you discount it down to $47. What happens?

The people who were interested in the product will immediately jump on the offer.

If you add a time limit to the deal, they will jump even quicker due to fear of missing out on the too-good-to-be-true offer.

But what happens over time?

People become numb to the discount altogether.

The best brands don’t discount (or very rarely do).

Rolex, Bentley, Chanel, Hermes, Apple, etc.

These brands are always in demand.

The line for the Apple store is out the store.

Their products are great, but they’ve tapped into the human psyche of making you want it so bad because it’s the cool thing to have.

When you discount, it’s not so cool anymore.

We love exclusivity…

Discounting goes directly in the face of that.

If you slash the price from $97 to $47, the people on your list will buy, but what about new prospects you’re trying to get to come into your brand…

They don’t want to be a part of the party.

And sometimes, you see brands doing it practically every weekend.

Discount on Product A. Limited Time Only.

Then, one week later.

Discount on Product B. Limited Time Only.

Then, one month later.

Discount on Product A. Limited Time Only.

Do you believe a brand like this?

When, you fib, your brand takes a HUGE hit.

And customers don’t like being deceived.

When you say, Limited Time Only, but then you ran the same discount again, you are subtly deceiving your customers. It won’t work in the long-term.

Not only that, but everyone who paid full price, suddenly gets annoyed that you just ran a discount and gave hundreds or thousands of people the same product for a cheaper price.

I would reserve your discounts for special times of the year.

If you’re going to run it, run it for Black Friday or Cyber Monday, and maybe one or two other times a year. And when you run it, stick to the plan and your timelines!

Don’t backpedal.

If someone asks for a discount after it expired, be very wary of who you give it to. i do believe in doing favors for customers who have been with you for a long time, but don’t just open the doors to everyone because it’s a potential sale.

Every time you take a quick shortcut…

You hurt your long-term brand.
If you would like to hop on a call with us to go over things related to business, please schedule a time here. We do a one hour deep dive where we go over your needs as it relates to business expansion.

To get started with consulting, reach out to us:

Phone – (800) 773-1523

Email – consulting@jarbly.com

Get Started with Consulting. – Hire Us Now – Get Started with a One Hour Call


Share post:

Leader in Business Consulting with Expertise in Representing Sellers & Buyers on Deals

Jarbly is a leader in business consulting with expertise in helping with revamped strategies, enhancing valuation, positioning for an exit, and business and real estate sales.

Contact Us

* indicates required


View Listings

© 2024 JARBLY LLC is a national brand operating through itself as a Limited Liability Company in the State of FL and works with a number of professionals located throughout the country to provide client related professional services. JARBLY LLC does not guarantee the accuracy of any of the information disclosed in this website or any materials sent including listing information including but not limited to details surrounding a business or listing or property. It is important if you transact with JARBLY LLC in any capacity, you consult a legal professional. The officers, agents, directors, or principals of JARBLY LLC are not licensed attorneys. While the principal of JARBLY LLC is a licensed real estate associate, he is not an attorney. JARBLY LLC is not a registered broker-dealer under U.S. securities laws. For more details on the nature of working together please review our disclaimer at http://jarbly.com/disclaimer and make sure to consult professional legal counsel regarding transactions to be in compliance in accordance with relevant local regulatory and legal requirements.

This website from JARBLY LLC does not constitute an offer to sell, a solicitation of an offer to buy, or a recommendation of any security or any other product or service by JARBLY LLC or any other third party regardless of whether such security, product or service is referenced in this website. Furthermore, nothing in this website is intended to provide tax, legal, or investment advice and nothing in this website should be construed as a recommendation to buy, sell, or hold any instrument or asset or to engage in any investment strategy or transaction.

This website is operated by JARBLY LLC with registered office in Boca Raton FL 33496, United States of America.


Follow JARBLY.com for Daily Content on Business Advisement, Real Estate, Disruptive Ventures, etc.


Are you a realtor? Ever wanted to join a boutique brokerage with frequent 1 on 1 mentorship, connections, and a very personal experience.

Joshua Blank the founder of Trend came from big box corporate brokerages to form his own boutique brokerage called Trend Realty. Shortly after he created the brokerage, I joined immediately. I saw the writing on the wall. A better way to advertise and market as a brokerage for realtors as opposed to the burden all on the realtors themselves.
He saw the dinosaur thinking they deployed and how real estate was changing.
As Wayne Gretzky says, skate to where the puck is going, not where it is currently.
Long over are the days where someone calls a realtor to use that realtor. Real estate has changed because everyone has the apps on their phone and the market including the properties you have access to on MLS are also at their fingertips. They want to see a property they found. You have to be the realtor who gets in front of them when they’re ready to make a purchase. We have systems that deploy where the puck is going.
With Trend you get the following:
  • Access to High-Quality Leads that Get Texted to Our Agents
  • Proprietary Tech
  • Centrally Located Offices
  • Weekly Training
  • Full-Service MENTORSHIP with years of experience - assistance with showings, exclusive access to high profile professional networks
  • Weekly Zoom Calls focused on training, learning from experts
  • Survival Guide and Business Plan - A proven path to success
  • Social Media Expert on Staff
  • Transaction Desk File Review & Management
  • Assistance with Administrative and Paperwork
  • Agent Transaction Training - Videos, Facebook Group, etc.
  • Brokerage has Q&A videos and helpful toolbox kits to help agents.
  • Agent MLS Training - Videos, Facebook Group, etc.
  • Access to High Quality Title, Mortgage Services
  • Trend Facebook Group for Networking, Videos, and Questions
  • Trend pays their agents at closing, with their CDA program
  • E & O insurance on transactions
  • Zero Monthly Fees to Agents
  • Favorable Splits to Agents
  • Creative Structuring on Deals
  • Introductions to High Quality Mortgage Companies and Lenders to Get Deals Done that Other Brokers Wouldn't Be Able to Do
  • Motivation Including Weekly Progress
  • Business Cards, Marketing Materials, Promotional Assistance etc.
  • Off Market Deals and Commercial Opportunities
  • Seller and Buyer Leads of Businesses and Commercial Opportunities
  • Direct Access to Us for Qs and As to Help You on Deals and Scenarios
  • Training on Marketing, Systems, MLS Search

Looking forward to hopefully having you on the team and amplifying your real estate career.


This will close in 0 seconds