Should you be comfortable accepting an earnout in an acquisition? The short answer is… Yes, if you can have an adequate level of trust in the other person to make good on payments. If it’s a large corporation it goes without saying, it is a no-brainer. A large corporation is not going to default on […]
read morePhase 1: Discovery This is where we do significant research to make sure we understand how to properly map out each step of the project and fit it according to the proper UI. Phase 2: Database Connection and Creations This phase is where we prep the website for more developed functionality by creating a database […]
read more
Download Proposal Here
read more
The Netflix Model Netflix has really taken over the movie and television entertainment experience. Market research from Blockbuster showed that people liked seeing the back of VHS’s and DVD’s – I know I did. But the real reason why Netflix won was because of their unbeatable price. $7.99/ month (now, they’ll go up to $10.99). […]
read more
The Success Behind Starbucks Starbucks is a global iconic brand. Howard Schultz started the now incredible coffee chain from a single store in Seattle, which was owned by separate owners, and turned it into the most recognizable coffee shop in the world. What is the secret to their success? Inexpensive Status. “JARET, WHAT DO YOU […]
read more
Marketing Using Free Giveaways A free book, PDF, video, or other piece of content is a great way to draw in your audience. However, physical products that you give away are far better than digital ones. Why? People like to hold things in their hands. They like to touch, feel, and see. The internet is […]
read more
Do Discounts Work? Of course they do. But…and this is a HUGE BUT… You will tarnish the luxurious presence of your brand if you do them too often. Everyone wants a deal…but your brand will weaken nearly every time you do it, unless your brand is centered around the idea of discounting, in which case […]
read more
How HBO Has Stayed Relevant How has HBO stayed relevant despite Netflix and Hulu and Amazon Video dominating? One word. Quality. “More is not better. Better is better.” Wise words. Quality trumps quantity. Speed is a necessary component of this digital age, but what’s more powerful are really great pieces of content. Why? The next […]
read more
Example of Pull Marketing Here is a great example of pull marketing. You want to make it subtle. This isn’t an advertisement. This is an image that has a tendency to be liked by lots of people and could potentially go viral, if enough people resonate with the message and share it. You want there […]
read more
How to Build an App The first step to creating an app is creating the wireframe. This is constructing the flow and layout of the app and how each screen will look and the feel associated with the technology you are wishing to distribute. Determining how each screen interacts with each other is highly important […]
read more