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Month: March 2023

Lending Boosts Valuation

With lending and financing, you can boost valuation. An SBA loan or an alternative type loan can allow for a bigger sale, where you still get the money upfront. The pool of people who can afford $200k down as opposed to $1mm cash is a lot larger. Therefore, this drives the price up. The way […]

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Earnout and Financing

  When buying a business, there are two areas of methodology that will assist with your purchase. First things first. Don’t buy a business you cannot afford and don’t waste a seller or broker’s time with trying to steal a quality business for nothing because you heard some YouTube video say that you can buy […]

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Articulating What You Do

When you own a business, it is important to break down what you do. Articulating what you do is sometimes the hardest part of business. You do a million things and you know your value. But the world unfortunately, doesn’t always perceive it. So the question is how do you earn their business so they […]

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Social Media Advertising, Testing, and Results

Results have a waiting period and typically you need to work down the funnel.  It’s extremely tough to throw up a single image and get purchases immediately.  Right now we are in the audience development phase, seeing where the conversion audiences exist. From there we need to do the retargeting, sometimes multiple times, and then […]

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Sales and Marketing Systems and Processes

When you’re running sales and marketing, which is basically the livelihood of any business, you want to have some systems down. Process should be as follows: Exposure –> Leads -> Warm Leads / Prospective Clients (Prospects) -> Clients -> Lifelong Clients (Repeat Customers, Upsells)   So the key to understand is how do you get […]

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Capture People’s Attention to Win Business

Do you own a business? You want to lure people in. The way to do that is traditional advertising in the general sense of running ads. When you do you are running an ad that has the following: Text, image, voice, music, or video. Ads that have all 5 of those are very well done […]

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Advertising and Budget Testing

There are many ways to run online ads to generate traffic. The premise is: Catchy and Compelling Ad Creative Proper Platform that Ad Creative Works On (Every Platform Has a Different Style) Ad Should Prompt Proper Call-To-Action (CTA) Test the Ad with A Proper Budget Make Sure Your Response to the CTA is Proper If […]

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