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Creating a High Quality Listing

Creating a High Quality Listing

In real estate and M&A, a high quality listing is very important to draw in leads.

When drafting a listing, you want to make sure you articulate the key highlights to draw in folks interested in the deal.

The two things to do are to cast as wide a net as possible while drawing interest from quality folks who are actually willing, able, and ready to buy.

A listing is a general advertisement that solicits the offer.
A quality listing in the M&A world comes down to highlighting the key important numbers in a transaction that someone will want to know such as Revenue, Profit, EBITDA, Seller Discretionary Earnings or Income; but also commentary on to why to take advantage of this business opportunity.

You want to highlight the strengths, missing things of value that cannot be seen from numbers alone, market competition, moats or barriers to entry, reasons why the owner is selling.

You want to give as much teaser info away without giving away the secret sauce or anything that you want someone to know after they receive appropriate documents like an NDA or non-disclosure.

Quality advertising is dual fold.

You want to draw people in immediately.
You also want to draw people in over time who may not be ready to buy now but will be, in the future.

The best example I can give you is let’s say that you see a billboard promoting a DJ. You might say to yourself that person would be great for my child’s birthday party or wedding. But let’s say that the party is not for 6 months from now. By the time 6 months rolls around.
However, if you stayed in front of that person up until the party your chances of getting contacted by that person goes up exponentially.

Good advertising is much about a quality ad that entices them on the spot, as it is about staying in front of someone to get them to contact you when they are ready.

Advertising is about honing in on why you are the best, so that when they do choose that product, they choose you.

Once you establish a proper listing in the right places that buyers actually look, you want to make sure that your systems once they reach out are dialed in. This includes sending an NDA right away in an easy format such as e-sign, and then following up with them to make sure they sign the NDA. Then, it requires sending the proper materials that they will look out for such as a CIM or prospectus or deck. Then, you want to follow up with any questions that they have. Naturally, you want to field as many questions as possible without wasting too much time so you can spend time with the serious folks that actually have the funds to proceed with a transaction.
Finally, you want to structure a deal in a way that is feasible. It’s really about understanding the mindset and the background of the potential buyer so you can really hone in on what it will take to get a deal done.

Our sellers generally guide us with what price they want, but how to actually commence on a deal is sometimes quick once we establish a good buyer, and other times it takes fenagling and modifying to get a buyer to come to an offer that makes sense, that a seller will agree to.

We don’t want to waste a seller’s time and therefore, we try to do as much of the questioning upfront as possible before we ever get to management call. A quality listing will prevent a lot of tire kickers though while keeping the net pretty wide.

If you need help with selling your business, you want to select a firm that takes this all into account.

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Jarbly is a leader in business consulting with expertise in helping with revamped strategies, enhancing valuation, positioning for an exit, and business and real estate sales.

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© 2023 JARBLY LLC is a national brand operating through itself as a Limited Liability Company in the State of FL and works with a number of professionals located throughout the country to provide client related professional services. It is important if you transact with JARBLY LLC in any capacity, you consult a legal professional. The officers, agents, directors, or principals of JARBLY LLC are not licensed attorneys. While the principal of JARBLY LLC is a licensed real estate associate, he is not an attorney. JARBLY LLC is not a registered broker-dealer under U.S. securities laws. For more details on the nature of working together please review our disclaimer at https://jarbly.com/disclaimer and make sure to consult professional legal counsel regarding transactions to be in compliance in accordance with relevant local regulatory and legal requirements.

This website from JARBLY LLC does not constitute an offer to sell, a solicitation of an offer to buy, or a recommendation of any security or any other product or service by JARBLY LLC or any other third party regardless of whether such security, product or service is referenced in this website. Furthermore, nothing in this website is intended to provide tax, legal, or investment advice and nothing in this website should be construed as a recommendation to buy, sell, or hold any instrument or asset or to engage in any investment strategy or transaction.

This website is operated by JARBLY LLC with registered office in Boca Raton FL 33496, United States of America.

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Here is walking you through the steps of app development.

Step 1: Discovery

First, we understand the exact specifications and requirements of the app. You have provided us with much detail.

We just need the full psds as we only revived a pdf file from you.

Step 2: Mock-up Completion

Once we retrieve the psds, we will mock the app up to make sure the screen flow is proper. We will make sure all screens are proper and make sure all elements are accounted for.

Step 3: Initial Functionality Development

After we complete the designs, we develop the app for a clickable prototype by coding the major pillars of the functionality allowing all text functions and buttons to work as described.

Step 4: Database Creation

This phase is where we prep the app for more developed functionality. We need your hosting and website details in order to gain access. If you don’t have a domain name you should put some thought into what url you want. They are typically $12/yr where you shouldn’t have trouble finding a unique name that fits your business. We recommend a company like GoDaddy for most of our clients as the provider.

Step 5: Higher Level Functionality Development

After we complete the major part of the development, we dive into the finer details such as the complicated API development and make sure that all data such as usernames and passwords are being saved properly to your database.

Step 6: Revisionary Development and Testing

After we provide you videos to review and eventually a test build, you will be able to offer your feedback during the testing period. You will make sure the app is working glitch free and we will make any corrections time ensure the functionality is working properly and it is a smooth experience.

Phase 7: Live Store Upload

When the app is ready for upload, we will upload it live to the App Store and Google Play Store. We will prepare the proper screen graphics and descriptions that apple requires including the app icon. We work with apple to get the app approved.

If you want to work on an app together, reach out to us and we can consult on the process where we direct you with our web & app development division called Bonzai.

We look forward to building an amazing app together.

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