Do Discounts Work?

Of course they do. But…and this is a HUGE BUT…

You will tarnish the luxurious presence of your brand if you do them too often.

Everyone wants a deal…but your brand will weaken nearly every time you do it, unless your brand is centered around the idea of discounting, in which case you will be doing a service and benefit to your customers who specifically go to you FOR a deal.

Most businesses are not Wal-Mart or Home Goods.

Most businesses are service businesses. That’s what America has become.

If you normally sell a product for $97, and you discount it down to $47. What happens?

The people who were interested in the product will immediately jump on the offer.

If you add a time limit to the deal, they will jump even quicker due to fear of missing out on the too-good-to-be-true offer.

But what happens over time?

People become numb to the discount altogether.

The best brands don’t discount (or very rarely do).

Rolex, Bentley, Chanel, Hermes, Apple, etc.

These brands are always in demand.

The line for the Apple store is out the store.

Their products are great, but they’ve tapped into the human psyche of making you want it so bad because it’s the cool thing to have.

When you discount, it’s not so cool anymore.

We love exclusivity…

Discounting goes directly in the face of that.

If you slash the price from $97 to $47, the people on your list will buy, but what about new prospects you’re trying to get to come into your brand…

They don’t want to be a part of the party.

And sometimes, you see brands doing it practically every weekend.

Discount on Product A. Limited Time Only.

Then, one week later.

Discount on Product B. Limited Time Only.

Then, one month later.

Discount on Product A. Limited Time Only.

Do you believe a brand like this?

When, you fib, your brand takes a HUGE hit.

And customers don’t like being deceived.

When you say, Limited Time Only, but then you ran the same discount again, you are subtly deceiving your customers. It won’t work in the long-term.

Not only that, but everyone who paid full price, suddenly gets annoyed that you just ran a discount and gave hundreds or thousands of people the same product for a cheaper price.

I would reserve your discounts for special times of the year.

If you’re going to run it, run it for Black Friday or Cyber Monday, and maybe one or two other times a year. And when you run it, stick to the plan and your timelines!

Don’t backpedal.

If someone asks for a discount after it expired, be very wary of who you give it to. i do believe in doing favors for customers who have been with you for a long time, but don’t just open the doors to everyone because it’s a potential sale.

Every time you take a quick shortcut…

You hurt your long-term brand.

Email us at [email protected] or call us at (800) 773-1523 to inquire about us helping with your brand, and deploying effective marketing.

Leader in Acquisitions with Expertise in Representing Sellers & Buyers on Deals

Jarbly is a leader in acquisitions with expertise in helping with listings, negotiations, LOI's, asset purchases, company purchases, and real estate purchases. JARBLY has access to high net worth individuals if you are on the sell-side and businesses that may be of interest to you if you are on the buy-side.

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JARBLY’s focus is on acquisitions, predominantly businesses with valuable assets and cash flow. As JARBLY has been heavily involved in the digital space including its own ventures for a decade with servicing hundreds of clients around the world, it is very well versed with understanding technical aspects of a deal including value proposition, product offerings, marketing, metrics, ROI, moats, and value-add initiatives. JARBLY has the ability to take advantage of all aspects of a business deal, and is very creative with structure to help bring in partners or plan a strategic exit. JARBLY has helped brands cultivate business related and real estate opportunities that are ripe for acquisition by helping buyers and sellers get what they are seeking from a deal.

Whether it comes to selling your business, acquiring one or forging a partnership opportunity, we understand deals and where the maximal value in a transaction is. Our bread and butter is to provide a win for our clients. We have the unique and uncanny ability to leverage our network and our sources of distribution to go out to the public to position your assets for a maximum sale. We draft and prepare materials such as prospectuses, Confidential Information Memorandums, and high quality Value Proposition Decks which convey a message of value to attract high quality offers in the shortest time possible.

JARBLY looks forward to working with you on your next acquisition, digital exit, partnership, or real estate opportunity including both commercial and high end residential properties with high end service from a qualified team of passionate individuals that help you secure the deal.

We know how to curate high quality listings and attract high net worth individuals interested in your deal.

We know how to generate traction on a listing through means of marketing openly or discretely, and we have thousands of high net worth individuals who we have developed relationships with to draw interest on a daily basis. While many firms focus on creating barriers to sell your business out of fear of wasting time, we have protocols in place to get as many offers as possible to help drive up the valuation and the proceeds. On the flip side, we know how to structure deals creatively for our buyers to help them feel secure.

Please take a look at our process to get a sneak peak into how we help our buyers and sellers maximize the deal.

Do Discounts Work?