Healthy Mom Handbook – Women’s Pregnancy System
Asking Price: $75,000
Pregnancy workout and nutrition program created by a fitness model mom
The Healthy Mom Handbook is not just a book, but an all access, holistic program on preconception, pregnancy, and post-pregnancy. The program includes eight carefully crafted eBooks, instructional videos and preliminary accountability coaching on the topics of nutrition, exercise, birth planning, and breastfeeding.
The Healthy Mom Handbook was developed with Health and Fitness industry veteran, Nicole Moneer, who will stay on as the brand’s spokesperson. Nicole is a CHEK Holistic Lifestyle Coach, NASM Certified Personal Trainer and Reiki Master, retired IFBB Bikini Pro & Olympian, former winner of the Ms. Bikini Universe Classic (2009) and has been featured on Bravo Reality TV, Oxygen, and Bodybuilding.com (just to name a few).
Nicole has over 1 million social media followers! As part of the sale, the new owner will take over Healthy Mom Handbook’s Facebook page of 60,000 followers (as well as all social media pages).
HOW THE BUSINESS WORKS:
The Healthy Mom Handbook program has a one-time fee of $97.00 and includes:
– An exercise plan for each stage of pregnancy
– A Nutrition plan for each stage of pregnancy
– Step-by-Step videos for each stage of pregnancy
– Kickoff accountability call with Nicole
– Lifetime access to the entire system
The owner can use a proven formula of social media ads to drive traffic to a funnel that is already built out. The funnel built is turn-key and consists of four parts:
1. A landing page
2. An email opt-in page
3. An order page that has a relatively high conversion rate on people who enter their email.
4. Email automations (already built) to get people to order who did not order the first time they visited the order page.
The combination of retargeting ads on social media and email marketing proves to be highly effective.
If you are interested, please reach out directly and we can share the prospectus.
Owners would like to have an NDA on file before sharing pertinent information. We know that Healthy Mom handbook has immense potential and would fit your portfolio in a great way!
Facilities: This business is completely online and has no physical assets. Included in the purchase of this business is the transfer of the domain name, full admin privileges to the website and server, transfer of social media pages.
Competition: Pregnancy is associated with physiological/psychological changes that may promote sedentary behaviors and/or low levels of physical activity resulting in elevated risk of gestational diabetes, pregnancy-induced hypertension, high gestational weight gain, the long-term risk for overweight/obesity development, Type 2 diabetes, and cardiovascular disease. Recent epidemiological data based on the National Health and Nutrition Examination Survey indicates that only 15% of pregnant women meet the minimum national recommendation of 150 minutes of exercise.
Growth & Expansion: Marketing Trade Shows PPC Ads SEO Social Media/Influencers Funnel Based Marketing Email Gathering Partnerships Acquisitions
Support & Training: The Healthy Mom Handbook was developed with Health and Fitness industry veteran, Nicole Moneer, who will stay on as the brand’s spokesperson. Nicole is a CHEK Holistic Lifestyle Coach, NASM Certified Personal Trainer and Reiki Master, retired IFBB Bikini Pro & Olympian, former winner of the Ms. Bikini Universe Classic (2009) and has been featured on Bravo Reality TV.
Reason for Selling: Streamlining the portfolio and looking to set Nicole up with a great partner.